Our Mission

Bringing Truth to the Checkout

June 2025

TruFare was built on a simple idea: everyone deserves to know the real price before they buy.

Today's ticketing platforms often hide fees until the final step confusing users, draining wallets, and making it nearly impossible to know if you're getting a fair deal. That's not just bad UX it's a broken system.

So we started TruFare, not as just another browser extension, but as a movement for pricing transparency. We believe in empowering everyday people with tools that make ticket prices honest, upfront, and easy to compare no fine print, no surprise fees.

We began with concerts and sports tickets, because that's where the pain is loudest. Fans shouldn't get blindsided when checking out for the events they love. That moment should be exciting not filled with second guessing or sticker shock.

Our AI works quietly in the background to expose hidden fees, recommend better deals, and track price changes so you never overpay again. But more than that, TruFare exists to shift the power dynamic back to consumers where it belongs.

This is just the beginning. Wherever pricing feels murky or misleading where dark patterns confuse or take advantage of consumers we see an opportunity to bring clarity and fairness.

Because transparency shouldn't be a premium feature. It should be the default.

We're not here to guilt trip the platforms. We're here to push them forward and to give every user the tools they need to make smarter, fairer choices online.

We're just getting started. But the mission is already clear: Price clarity for everyone. Savings that stick.

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Join our mission for pricing transparency

Help us create a world where consumers can make informed decisions without hidden surprises.

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Curious about TruFare?

We've got answers to all your questions about saving money on tickets.

TruFare AI is a browser extension that exposes hidden fees and predicts the best times to buy tickets for concerts and sports events, saving you real money at checkout.

Still have questions?

We're here to help! Reach out to our team anytime.

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